This workshop is useful for small business owners and service providers who recognize the value of a written marketing plan and the necessity of revising it on a regular basis. You will learn the elements of a business plan, how to write a good marketing plan and the methods to implement the plan.
Participants will learn:
Part 1: The Research and Analysis
-Finding the positives and negatives about:
- Your business
- Your customers
- Your product
- Your environment
- Your marketing approach
-Targeting the Most Attractive Market with Segmentation
Part 2: The Marketing Strategy
-Pre-planning for Success
-Creating a Vision for your Business
-Writing a Mission Statement
-Choosing a Strategy That Will Work
-Setting Specific Goals and Objectives
Part 3: The Marketing Plan
-Putting All the Facts Together
-Developing the Marketing Mix
-Creating an Action Plan
-Making Certain You Achieve Your Goals
Who Should Attend:
Individuals who need to write a marketing plan for their business or service.
Program Length: One 8-hour session
